Svetlana's Reads and Views

Name of Book: The Curtain Author: Patrick Ord ISBN: 9780615780115 Publisher: Henry Maddox Publishing Year it was published: 2013 Summary: THE CURTAIN – A NOVEL SYNOPSIS: Have you met Henry Maddox? He knows you — not personally of course… he really only knows your data. But from that data he actually may know you better than you think you know yourself. Henry knows where you’ve been and what you’ve bought. He knows all of your friends. Henry not only knows your behaviors, he understands your tendencies. And from those tendencies, he can predict what you’re going to do before you’ve actually done it. Who is Henry Maddox? He is a 21st century marketing consultant and he specializes in highly personal and irresistibly persuasive advertising. Henry’s strategies combine modern data mining (Big Data) techniques with other advanced and controversial marketing practices (Market Fragmentation, Cross Promotion, and Conglomerate Propagandizing) to the point where consumers don...